BHV Marais - Maestria e Basta

THE BRIEF: Design the next poster campaign for BHV Marais for the first half of October, with the aim of strengthening brand awareness by making a lasting impression with a powerful slogan, while incorporating Lagostina's new identity.

PROPOSAL: We love France, but we also know that certain culinary quirks can cause a few pots and pans to rattle in Italy. Cream in carbonara, pineapple on pizza, cut spaghetti... really?

If you're looking for a brand that turns a blind eye, move on. Otherwise... you've found your new set of Italian cookware for culinary experts!

We made 3 different proposals for Lagostina.

TEAM: 

Eva Bonaime - Project Manager

Soline Pion - Copywriter

Lucas Ducreux - Copywriter 

Ysaline Lebon - Art Director

Sébastien Khoury - Art Director